Sir Richard Branson is an iconic entrepreneur. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Combining invaluable advice with the remarkable and candid stories of Virgin's greatest achievements, as well as some of its setback, this is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.