PR is exciting, it is essential, and it is easy to do – once you know how. Thousands of companies use PR to generate free publicity, to win over customers, to defuse criticism and potential threats from governments, and to put their names in the public eye. Jim Blythe has compiled 100 ideas from real companies, ideas that have worked time and time again to create the right impression. Written in a lively, engaging style, “100 Great PR Ideas” gives you the ammunition you need to take the fight to the enemy by capturing the hearts and minds of customers. Whether you are running a small business or work for a major firm, of whether you are new to PR or have been in the business for years, this book has something for you. Jim Blythe is a former company director, sales manager, and marketing consultant. He is now a business author and lecturer, and a senior examiner for the Chartered Institute of Marketing.